I’m currently employed with Beauty Systems Group LLC (BSG). BSG distributes haircare products, nail polishes, makeup, and other personal care products. It distributes its products to professional salons and licensed beauty professionals through the Internet and a network of stores and sales consultants in the United States, Canada, Mexico, and the United Kingdom. Beauty Systems Group LLC operates as a subsidiary of Sally Beauty Holdings, Inc.
My responsibilities include managing Web site components (vendor articles/videos), creating promotional banners and image, and researching and preparing product knowledge as online content. My responsibilities also include assembling promotional content, coordinating Web content changes, and special design and ad hoc projects including Web site design and wire-frame development.
My expertise consists of designing and maintaining Web sites via HTML coding and a customized content management system; building interactive Web activities; designing and executing HTML e-mail campaigns; creating, adapting, and retouching graphics for the Web; project management; software testing and documentation. Through my freelance assignments and positions in the past I have acquired a well-founded knowledge of standard concepts, practices and procedures of Web design and printed marketing material. In addition, I have a background as technical writer, and 20+ years of experience in marketing and advertising. I have worked with medium-sized companies as well as small-scale start-up and entrepreneurial businesses, and a non-profit organization.
In 1998 I moved from Germany to the US. In the meantime I have become as US citizen. Prior to my emigration, I worked six years for a software company where I designed user interfaces, wrote and designed technical documents and user manuals, and created and designed the corporate identity and all marketing materials. I also worked as an administrative assistant for a large pharmaceutical company in Scientific Affairs and as media buyer for an advertising agency.
Associate Degree in Visual Communications (US)
Associate Degree in Advertising (Germany)
Marketing, Advertising, Web Design & Maintenance, Web Content Administration, Graphic Design, Writing and editing Web content, Technical Writing, Desktop Publishing, Event and Meeting Planning, Executive Administration, Project Management
Dreamweaver, CSS, HTML, Photoshop, Illustrator, InDesign, Acrobat Professional
PowerPoint, Outlook, Word, Excel
Fluent in spoken and written German